ABOUT
OUR ETHOS
We’re all neophytes. Be it to a language, an instrument, or even a business. Spearheaded by a neophyte, our company strives to celebrate the courage it takes to try something new.
To us, jewels are the armour we put on in the morning to brave the day. Accessorizing in pieces that make you feel empowered can help you navigate the unknown or give you the moxie to become a neophyte at something new. We’re all about going out into the world and being at creativity’s fingertips.
By supporting our company, you’re not only supporting the neophytes who run it but the women we strive to elevate in the process - inspiring creatives who deserve to be given a platform.
Our work is designed and made in Toronto by women, for everyone.
OUR TEAM
FOUNDER + CEO - ANNA J. STAINSBY

Photo by Vai Yu Law
Anna is a Honduran-Canadian writer and business owner, based in Toronto. She is a huge proponent of trying new things, oxford commas, and mixing metals.
CREATIVE DIRECTOR - GABRIELLE RETTA

Photo by Vai Yu Law
Recently graduated from McMaster, Gaby divides her time between her two passions: science and fashion. She spends her free time playing with her chihuahua, Lucy (affectionately known as Lucifer the Rodent).