In the weeks before our first campaign shoot, our CBO, Gaby, and I exchanged a lengthy thread of screen sized images - inspiration ranging from colour palette, to framing, and of course, to makeup. It was in this quest for aligned yet fresh aesthetics that we stumbled upon our latest muse.
Coincidentally enough, it was a mutual follower that led us to Ali, the (make-up) artist behind @sweetmutuals - a trove of incongruous, mostly unwearable, full-faced canvases of art. Hedonistic in nature, Ali's work doesn't align itself to trend following but rather, to the discovery and indulgence of make-up as art form, not cover up.
We splashed our mood board with her looks - inspiring us to create something that wouldn't be worn outside the studio, but that embodied our aesthetic. A few weeks later, once the glitter had settled, I reached out to Ali to find out a little more about her work. She was just as fabulous over email as she seems on Instagram. Scroll down to find out for yourself.